Who? Especially intended for professionals.
Why? Logo, business cards, flyers, posters, banners, promotional videos, …
How? Using Photoshop [Ph], Illustrator [Il], InDesign [Id], Premiere Pro [Pr], After Effect [Ae] software.
But also… constant monitoring of each to clearly identify needs and demand (color code, shapes, formats, …)
All projects can be sent to many formats and more particulary in vector format.